CNBC’s Jon Fortt on Covid-19’s Impact on Edit and PR
April 5, 2020
5:16 pm
CNBC anchor Jon Fortt offers his perspectives personally, not representing the views of his employer CNBC.
>> Covid-19
Keith Shaw: Pitching Robotics During Covid-19
April 1, 2020
12:58 pm
Writes tech edit vet Keith Shaw: “I’ve noticed a shift, given the coronavirus outbreak, in the types of robotics and automation stories that technology media sites are pursuing. At the top of the list now are stories about robots and automation companies that offer services and software that are helping to combat the virus…”
What to Expect — Mar. 30-Apr. 3
March 29, 2020
4:39 pm
Welcome to “What to Expect,” a weekly TL;DR analysis/prediction of the tech and business media landscape in the age of coronavirus and Covid-19. Based on journalist interviews and backchannel discussions, we’ll share our best advice on story shaping and pitching strategies. “What to Expect” will appear each Monday.
‘What Role Should PR be Playing at This Time?’
March 26, 2020
4:22 pm
We asked Tier 1 and B2B journalists, “What role should PR be playing at this time?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Do You See Covid-19 Changing Business, Technology and Society?’
March 25, 2020
7:06 pm
We asked Tier 1 and B2B journalists, “How do you see Covid-19 changing business, technology and society in the long run?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
‘How Important is Non-Covid News and Analysis Right Now?’
March 25, 2020
4:13 pm
We asked Tier 1 and B2B journalists, “How important is non-Covid news and analysis right now?” Here’s what they had to say. Their answers were given Mar. 22 and 23.
SWMS Compass: What Works for Tier 1 and B2B in Covid-19 Crisis?
March 19, 2020
1:33 pm
What kinds of stories actually get green-lighted in a crisis? There is so much team reporting, rolling digests and other compendia. We dug into Tier 1 and B2B IT titles this week and spotted four formulas that seem to work pretty well so far — even for lesser known tech vendors. What story types are you seeing?
Silicon Angle’s Paul Gillin on Coronavirus/Covid-19
March 18, 2020
3:45 pm
Here’s a 16-minute video interview with Silicon Angle reporter Paul Gillin, who descrbes the tenor of PR pitches he’s been getting, and what he thinks are achievable goals for PR as the coronovirus crisis worsens. We’ll be publishing a full article, comprising all his insights, later today.
ZDNet’s Larry Dignan on Covid-19’s Long-Term Implications, and What to Pitch
March 18, 2020
11:23 am
Global business may never be the same once we exit the coronavirus crisis, says ZDNet global EIC Larry Dignan. In a video posted on TechRepublic and in an exclusive SWMS video interview, Larry says that companies may come to realize they’re spending money they never really needed to spend — on things like…
YOUR ACCOUNT
FRIDGE NOTES
‘Hyperbolic’ Press Releases
October 9, 2024
Here’s a true story. An Oct. 8 Adweek headline says, ‘Press Releases Have Become Way Too Hyperbolic.’ The deck says, ‘Experts Warn the Loss of Credibility Could Lead to Catastrophe.”
TechCrunch Redesigns
October 2, 2024
TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.
Wired To Launch Awards Program
September 29, 2024
Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).
A Forbes Within Forbes
September 22, 2024
Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…
…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.
Prepare for Axel Springer to Acquire Publications
September 22, 2024
Now that it has sold off its classifieds business, the owner of Politico and Business Insider will go shopping for more titles. Don’t be surprised if News Corp. sells the WSJ to Axel Springer, especially if Lachlan Murdoch loses his grip on the media empire built by his politically conservative father.