Cheat Sheet ‘Lite’: Tier 1 Paid Councils
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Haven’t heard of Community.co? Oh yes you have. It’s the company that helps Forbes deliver the Forbes Technology Council and eight companion councils. You also know it as the partner behind the Fast Company Executive Board…
If you know of female CMOs seeking professional development with a twist, point them toward the Empowered CMO Network. Founded in 2017, the Empowered CMO Network has 950 members and counting — almost exclusively based in the US.
Charter is a new media property focused on the future of work — and helps us glimpse the future of business media itself. Co-founded by Quartz co-founders Jay Lauf and Kevin Delaney, as well as New York Times veteran Erin Grau, Charter comprises elements of newsletter publishing, organic community and structured member services.
Protocol has not only hired a boatload of top journalists in its first 18 months, but also has recruited almost 200 contributors whose work appears in a thought leadership vertical called Braintrust. If you represent thought leaders, you’ll enjoy this Q&A with Protocol associate editor Kevin McAllister — your pitch contact — and Protocol president Tammy Wincup.
If anyone truly understands the power of indie influence, it’s got to be Lewis DVorkin. Lewis was the editor who transformed Forbes into a home for hundreds of independent contributors. Before that, in 2008, he launched the indie publishing platform True/Slant — a decade before Substack appeared on the radar.
Add Fast Company to the growing list of publishers launching readership communities. The Fast Company Executive Board now offers a waitlist in advance of its formal opening next week. FC is building its Executive Board in association with The Community Company, a virtual professional services firm that manages councils for Forbes, Rolling Stone, Newsweek and Bizjournals.
Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.
Rolling Stone magazine this week will launch the Rolling Stone Culture Council, an invitation-only community that will let members publish contributed posts on the RS web site. The new RS community is being built in partnership with The Community Company, a virtual professional services firm that manages councils for Forbes and Bizjournals.
After 19 years at Fortune, Adam Lashinsky left this month to become EIC of the most powerful business community few ever heard of. For that alone, perhaps it’s time to learn about World 50 and its newly merged partner organization, G100.
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Steve is a longtime friend of SWMS and worked at subscriber LaunchSquad before moving on to IBM, Salesforce and now Anthropic. Steve knows exactly how to harness Claude’s power for comms purposes. Follow him and learn.
Press Gazette has a great story about Google reintroducing AI summaries into search results — less so in queries about breaking news, but definitely when someone searches for trend or how-to info. Convenient for users, maybe… but publishers stand to lose a ton of long-tail traffic because of this. No wonder the vast majority of publisher “innovation” is about commerce or consulting and no longer builds upon journalism.
CNBC Make It had a popular video franchise called My Biggest Lessons, in which CEOs shared something valuable that they learned along the way. No new segments have appeared since May 31. We’ll monitor this for you.
Great reporting from Mark Stenberg at Adweek. Two departures on the sales side seem to have hurt. The story also suggests that former Fortune CEO Alan Murray — who said he was retiring — may turn up at WSJ. Fortune is said to have released Murray from his noncompete, taking his word that he was ending his career.
Adweek subscription required.
Ten months ago SWMS spotlighted five up-and-coming Fortune reporters, suggesting that PR get to know these rookies. Where are they now? Jane Thier continues to excel in the Success section. Ruth Umoh now edits Next To Lead. Kylie Robison split for The Verge. Rachyl Jones is a fellow at Semafor. Alexandra Sternlicht this summer won a Knight-Bagehot fellowship at Columbia. Competition for this is brutal — congrats Alexandra!