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Deep-Dive: Jennifer Liu, CNBC Make It

CNBC Make It reporter Jennifer Liu isn’t just a reporter covering the workplace, hiring trends and professional success. That may be her job, but she’s also proficient in WordPress, Drupal, Google Analytics, SEO and Adobe Creative Suite.

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CNBC’s Technology Executive Council Summit: A Private Party

Media brands are hustling to build “community” and that trend will continue in 2021. Since executives can’t belong to them all, which one is best and by what measure? Based on attending and covering the 2nd annual summit late last month, we might suggest giving the CNBC Technology Executive Council a close look.

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Jon Fortt on the State of Tech Journalism

CNBC anchor Jon Fortt applies his 20-20 vision to the state of tech journalism in this 194-word insight about “what happened” and “what’s missing.” Jon’s contribution is a companion piece to our coverage of Jason Calacanis’s Jul. 7 appearance on CNBC.

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Calacanis Slams NYT for Ignoring ‘World-Positive’ Startups

Are you struggling to interest Tier 1 reporters in lesser-known clients? So is Jason Calacanis. The former journalist and well-known investor and podcaster sounded off Jul. 7 to CNBC’s Jon Fortt and two other hosts about the trouble he and other VCs have had in breaking through — especially to the New York Times.

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Tech Edit Spotlight: CNBC Disruptor 50

The top ten companies gracing this year’s CNBC’s Disruptor 50 list received scant Tier 1 coverage during the previous 12 months. Based on SWMS research, the coverage that companies did receive was overwhelmingly from verticals. We did see three flattering profiles, worth deconstructing to see the elements they required.

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Benioff Masters CNBC

From a PR point of view, all Tier 1 TV interviews should go as well as the May 4 CNBC Jim Cramer interview of Salesforce founder Marc Benioff. Jim asked only four questions during the five-minute interview, three of which were veiled invitations for Marc to say whatever he had to say — which he did.

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Michael Porter Shares Tech Journo Insights Heard at PRSA SF

Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

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