At a subscriber’s request, here’s a cheat sheet with ten cloud targets based in Boston. Three of the ten, predictably, work at TechTarget. It’s a sign of the times that no IDG/Foundry names show up on the list.
Lots of people cover cloud these days but who’s at the core of it? This SWMS cheat sheet offers 17 targets across Tier 1, trades and verticals. The challenge was not to omit obvious go-to’s, but still come up with targets you may not have considered.
Forbes this week began accepting applications for this year’s Cloud 100 List as well as the accompanying Cloud 100 Rising Stars list, which focuses on private cloud startups with less than $25 million in funding.
When editorial layoffs come around, the topic of Substack comes up soon after. “How many reporters will wind up there?” our subscribers often ask.
Now in its second month, new cloud publication Silverlinings has established itself. Should you approach? Let’s first address the mission.
This list of two dozen targets is a roll-up of cloud targets you already know — and perhaps a few you don’t — as well as Google/Alphabet beat reporters in Tier 1. Hope you find it helpful.
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FRIDGE NOTES
The former TC star reporter picked a good place to go. Here’s his latest.
When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem? It appears to be entirely made up.
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
