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How is CES being covered this year? The situation is still “clear as mud,” as our August head line stated. We’ve begun hearing from some of the players you care about most, and they will be there in person — just not at pre-Covid scale, and with more than a little trepidation.
CES is virtual this year, just like the accompanying and independent product showcases — Pepcom, ShowStoppers, CES Unveiled and Techfluence. This shift to cyberspace creates fresh opportunity to lead this category. Last week we spoke with the least known of the four brands — Techfluence — which hopes to reinvent the show-within-a-show CES experience.
CES 2021 is six weeks away. We’ve been asking whether editors care. Most can’t yet conceive of a virtual CES and are waiting to see what the Consumer Tech Association comes up with. The show organizer has announced keynote speakers and Microsoft’s role as virtual platform provider and little more.
There’s CES — monstrous, unconquerable CES — and then there are the events within the event. Pepcom and Showstoppers and CES Unveiled. The floor tours during the show. They’re all designed to bring CES into focus for exhibitors and journalists.
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last week. BI also wants each of these DGGs to visit the site at least twice a week. So pitch stories that help BI accomplish that.
So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.
From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”
A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.
Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.
The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news and analysis written in any language around the world, and (b) assemble it in a newsfeed to run on the Semafor site. The newsfeed will be branded as “Signals.” Said Semafor co-founder Ben Smith to the FT: “Signals will be written entirely by journalists, with artificial intelligence providing a research tool to inform posts.”
Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor of global technology is none other than Brad’s trusted colleague for so many years, Tom Giles. Expect no substantive changes in either shop.