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SWMS Dossier: Jane Thier, Fortune

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO profiles than Brooklyn resident Jane Thier.

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The Elements of Jane Thier’s CEO Profiles

It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this year — and asked Anthropic’s Claude 3 to do the same.

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Updated Cheat Sheet: CEO Profiles

Here’s an all-new cheat sheet on Tier 1 CEO profiles, scarcer and more valuable than ever. You might want to bookmark this page and check in now and again. Please let us know when you encounter an opp that isn’t on our list.

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Cheat Sheet: CEO Profile Update

The prospects for placing CEO profiles are promising these days. The following is an update to our Sept. 2022 cheat sheet on who’s delivering CEO profiles and the best strategies for obtaining them.

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NYT Insists on ‘C.E.O.’

We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How

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Analysis: Protocol’s CEO Edit

Protocol Enterprise is what B2B comms pros long have waited for — a destination for authoritative, thoughtful discussion of enterprise tech outside of the trades. Led by senior reporters Tom Krazit and Joe Williams, Protocol Enterprise delivers a steady stream of edit in web articles, newsletters and live web events.

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Pitch Opp: CrunchBase Blog

Just when it looked like CEO profiles face extinction, a sharp-eyed subscriber alerted us to yet another profile pitch opportunity — this one on the CrunchBase blog. If you’ve got a female founder with a compelling story, you’re definitely in luck.

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Our CEO Profile Cheat Sheet

— Updated Mar. 2, 2021 — Here is our latest and best list of titles and authors known to produce CEO profiles. The possibilities on one hand have shrunk considerably. On the other, literally dozens of publications will consider CEO pitches — but the context has to be there.

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FRIDGE NOTES

Talk About An Awkward Interview…

Tomorrow at 1:05p PDT, Perplexity CEO Aravind Srinivas will be interviewed by WSJ reporter Deepa Seetharaman as part of this year’s WSJ Tech Live event. It might be awkward, because on Monday, WSJ parent News Corp. sued Perplexity for appropriating News Corp. content. Deepa stands to land the interview of the year if Aravind shows up. His lawyers will probably advise him not to.

The Atlantic Goes Monthly Again in Print

The Atlantic soon will publish 12 print editions a year, up from ten. “The greatness of print and especially a print magazine is that it sits still for you,” EIC Jeffrey Goldberg tells CNN. “It doesn’t beep and flash and demand that you do things.”

TechCrunch Redesigns

TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.

Wired To Launch Awards Program

Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.

BI’s AI-based Paywall Increased Conversions by 75 Percent

BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).

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