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Cheat Sheet: Case Study Reporters

This one is a bit squishy because case studies are rarely “a beat.” Undaunted, we combed Tier 1 and IT trades and came up with 13 names for you. We’re open to your suggestions — whom did we miss? Please share!

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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