>> case studies
One of the more predictable, and sadder, moments in my work with clients comes when I ask for a customer case study to help illustrate all the good things their hardware, software or services can do.
The average age of a WSJ reader is 59. That’s just one of many insights in this terrific piece from The Daily Beast, published this week in its gossip column. EIC Emma Tucker is said to be asking all WSJ reporters to contemplate these questions before proceeding with a story:
— Who is the target audience?
— What do they want to know?
— How can this piece broaden the WSJ audience?
— What format is best for telling this story?
Which musical artist, over the course of his still-active career, played sold out shows at both Yankee Stadium and Shea Stadium? Sirius/XM is broadcasting a channel celebrating his music, for “a limited time.”
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.