It’s dangerous to publish content that antagonizes the powerful. Nic will stay on as editor-at-large. That BI announced no successor implies that this situation has
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last
Investor Bill Ackman, who recently vowed to sue Business Insider, did some of the work for us, on who exactly BI laid off. Given BI
Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for
Earlier this month a subscriber asked us for a POV on Insider/Business Insider. What makes them tick? Our response initially was intended only for the subscriber — but we changed our mind about that.
Imagine overseeing 350 reporters at a time like this. Business Insider global EIC Nicholas Carlson doesn’t have to imagine it because he does it every day. In a phone interview conducted Mar. 25, Nicholas (who goes by Nic) shared details galore on how BI is operating — and it’s pretty darn well given the circumstances.
Ketchum SAE Michael Porter writes: “I recently attended a PRSA event centered on best practices for working with consumer tech media, which featured commentary from CNBC’s Kif Leswing, Business Insider’s Megan Hernbroth, and ABC7’s Mariel Myers (who was with CNET at the time of the event)…
Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.
A sharp-eyed subscriber alerted us this week to a cool, little-known Business Insider feature called “My First Day as CEO.” After a bit of sleuthing we identified the editor who oversees the franchise, and she offered us good background and pitching advice.
Highwire SAE Ben Wolfson writes: “I recently attended a media panel with three of the top enterprise tech reporters in the Bay Area. Business Insider’s Becky Peterson, Bloomberg’s Nico Grant and CNBC’s Ari Levy shared what moves the needle for them.”
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Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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