Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or
You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
Business Insider’s newly named EIC, Jamie Heller, is exactly what BI needed: an experienced, no-nonsense newspaper pro disinclined to accept shortcuts.
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
YOUR ACCOUNT
FRIDGE NOTES
The day is coming that you will not be able to avoid framing the targets in terms of red or blue. So far you’ve been able to do that. Those days are coming to a close: large swaths of “the audience” are headed in this direction. If you don’t believe it, read this from Bloomberg. You will never see better reporting than this.
Superb reporting from Business Insider on what comes after Google Search. All the experts quizzed. The gist: these technologies and techniques are borderline mythical at this point.
In the latest installment of Sound Thinking...David Strom, a well-known IT reporter and security expert, discusses the threat of AI tricking security systems and luring them to catastrophe. What will that mean to editors? When will it happen? It’s not an if, it’s a when.
Good vision here from Jay Lauf. Interestingly, Jay suggests that B2B publishing will become a service business to B2B pros, providing value directly to individuals and organizations. Static content is dying very quickly. This is the point of the analysis from this great media organization.
America can’t read anymore. The good news: advertisers can advertise against different kinds of emotion in the copy. So even if the numbers of readers drop, there are more ways to attract ads. So perhaps the bad news will get cancelled out by the good. Sam Whitmore and David Strom discuss.
Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.
