Analysis/Cheat Sheet: Getting Beyond the Grief of the Layoffs
June 8, 2025
12:03 pm
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
>> Business Insider
Business Insider Lays Off 20% of Staff
May 30, 2025
1:24 pm
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or
SWMS Q&A: John Kell, Freelance Writer for Fortune, Fast Company, Business Insider
December 5, 2024
5:19 am
You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.
Business Insider Reporters Starting to Go on Camera
November 19, 2024
11:05 am
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey
BI’s AI-based Paywall Increased Conversions by 75 Percent
September 25, 2024
6:29 am
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
Business Insider Misses The Mark
September 11, 2024
7:07 am
Business Insider’s newly named EIC, Jamie Heller, is exactly what BI needed: an experienced, no-nonsense newspaper pro disinclined to accept shortcuts.
Sage Advice from Nine Contributed Content Guidelines
June 18, 2015
10:45 pm
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
YOUR ACCOUNT
FRIDGE NOTES
Axios Belatedly Launches A Business-of-Media Event Franchise
June 26, 2025
Indy media business experts Brian Morrissey and Jacob Cohen Donnelly have built two very successful businesses with both newsletters and face-to-face events. Axios has noticed this and has decided to get into the event space focusing on the economics of publishing, which of course is a topic close to home. Announced this week: an Axios event coming up in September. Hosts: Sara Fischer and Kerry Flynn.
ServiceNow Throws Money at Fortune to Jumpstart AI Spending
June 24, 2025
ServiceNow has launched a special report on Fortune to jumpstart strategic spending on AI, illustrating workarounds for implementation problems, and otherwise illuminating the path to integrating AI into software operations. This is a branding exercise, of course, and perhaps is a sign that earned media is just not going get a strategic job done.
AIQ shows a big idea and how to leverage the prestige of Fortune without having to pitch stories to accomplish that same objective: you can just buy shelf space. In the case of AIQ, Fortune hired freelancer Sage Lazzaro — who used to work on staff there to create high-level content. So let’s keep an eye on this project, monitoring how well-respected it is… and whether its content gets surfaced in search engines.
The SiliconANGLE TechForward Awards: You Can Apply Now
June 22, 2025
Here are the details — Choose from 5 categories and 30+ subcategories. The awards are being promoted by Bhava Communications, an SWMS subscriber.
Check Out the LinkedIn Profile of TechCrunch’s Publisher
June 22, 2025
The guy also is the full-time “chairman” of Bally and Sassoon. On top of that, he’s also chairman of Foundry and 13 other companies. Well, 14, if you count his own private equity firm. How much time will he put into TC, understanding the subtleties of tech edit?
Big Valley Marketing’s Podcast: Julie Bort
June 19, 2025
Julie opens up to host Dave Reddy.. it’s a good listen. BVM is a SWMS subscriber.