Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an
In 1991, back when I was running PC Week, I once flew to New York to meet to with the big boss, Ziff-Davis CEO Eric Hippeau.
The BI culture over the years has been aloof to vendors and definitely PR. Now that many of those affected could use a friend or
You may know John Kell as the author of Fortune’s weekly newsletter, CIO Intelligence. You’d be right, but John’s work also shows up in Fast Company and Business Insider. Few other freelancers have such impact.
New EIC Jamie Heller has asked her reporters to start going on camera — for the BI TikTok channel — to explain the big, deep-divey
BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to
Business Insider’s newly named EIC, Jamie Heller, is exactly what BI needed: an experienced, no-nonsense newspaper pro disinclined to accept shortcuts.
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it’s heartbreaking to hear that “the client wants it written this way” or “this has already been approved.” That’s why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
YOUR ACCOUNT
FRIDGE NOTES
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
