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How a Bloomberg Reader Survey Can Help Your Pitches

Bloomberg last month fielded a survey designed to help it decide what to do with Businessweek, a brand it bought from McGraw-Hill in 2009. Coincidentally, the questions asked in the survey can reveal much about business journalism in general, and about how PR pros can build more effective Tier 1 pitches.

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We Are Devo

Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.

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