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Cheat Sheet: Best Places to Work Lists

Requested by a subscriber, here’s a look at Best Places to work lists.  We list 11 but that’s a bit distorted. Dozens of regional Bizjournals likely create Best Places to Work Lists — they are lucrative ad franchises. (We list only two but there surely are more.)

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The Community Co.: A Ticket to Contributed Content and More

Agencies and clients face a reckoning with contributed content. The latter still assumes that opportunities abound. More than 100 entries in the SWMS contributed content gatekeepers list proves them right. Then again, when it comes to Tier 1, it just might be best to pay whoever lifts the velvet rope.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

Digiday: Journalists Taking A Dim View of Gen AI

Digiday granted anonymity to seven journalists working in shops that are experimenting with generative AI. “Nothing we have found is ready for prime time, at least not for serious journalism purposes,” says one, adding that “there is no way that AI results in more people being in journalism. This only can result in less.”

Some individuals said they dabble with Gen AI to find good headlines and story ideas.

The last word seemed to go to Insider EIC Nic Carlson, who said, “AI will replace, over time, journalists who refuse to use AI.”

NYT Insists on ‘C.E.O.’

We’ve been working on updating our CEO Profile cheat sheet and noticed that only the New York Times insists on calling these executives C.E.O.s. How stuffy. And the C.E.O.s they do cover always seem to be resigning for one reason or another. We’ll have the updated cheat sheet ready for you very soon. The FT’s ‘How To Lead’ feature appears to be in hiatus. The WSJ has some opportunity in WSJ Magazine.

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