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Pitch Advice from 6 at Axios

A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.

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Odds & Ends

Bradley Davis left the New York Post to become director of business news at Insider. There he will oversee reporters who cover breaking news for

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Axios Launches Five Vertical Newsletters

Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.

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Odds & Ends

Former InformationWeek reporter David Carr has joined Similarweb as senior insights manager. He’ll be mining data and sharing analyses on Similarweb’s blog. SWMS will be

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Odds & Ends

Peter Allen Clark left Time to become technology editor at Axios…Lucinda Shen left Fortune to join Axios, too — she will cover fintech there… Kyle Alspach left CRN to cover security for VentureBeat…

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Two Questions: Kia Kokalitcheva, Axios

SWMS contributor Rhiannon Pacheco writes: “Growing up in the heart of Silicon Valley, Kia Kokalitcheva grew up discussing tech over the dinner table with her engineer father — it was inevitable that she’d end up working in tech. As VC and tech reporter at Axios, and in her former work at Fortune and VentureBeat, she’s had access to the tech scene’s who’s who.”

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Profile: Ina Fried, Axios

Axios newsletter author Ina Fried discusses her views of virtual events large and small, and the single most important thing PR pros should do when preparing to pitch.

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Axios ‘Smart Brevity’ — A New Standard for Internal Comms?

By now you know about Axios and its “smart brevity” (which an Axios comms pro once described as “going deep, writing short”). More than a slogan, smart brevity is a bullet-based, easily scannable writing style designed to convey information clearly at a glance. And now it’s more than a writing style…

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Axios and ‘Smart Brevity’

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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FRIDGE NOTES

More on TikTok

So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.

The Root Of The Issue For Publishers

From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”

A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.

Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.

Microsoft and Semafor Team Up On AI-Driven Wire Service

The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news and analysis written in any language around the world, and (b) assemble it in a newsfeed to run on the Semafor site. The newsfeed will be branded as “Signals.” Said Semafor co-founder Ben Smith to the FT: “Signals will be written entirely by journalists, with artificial intelligence providing a research tool to inform posts.”

Changes At Bloomberg

Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor of global technology is none other than Brad’s trusted colleague for so many years, Tom Giles. Expect no substantive changes in either shop.

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