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ChatGPT Caught Lying

When Axios prompted ChatGPT for basic background research on Wealthfront’s confidential IPO filing last week, the bot confidently detailed a Wealthfront investor deck. The problem?

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Axios is Hiring…

Axios is hiring a senior tech reporter to cover AI. How long will it take for the “laid-off” to land on their feet? It is

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Pitch Advice from 6 at Axios

A recent edition of the new Axios Communicators newsletter offered pitch advice from five Axios reporters and a co-founder. Newsletter author Eleanor Hawkins polled her colleagues on what PR folks need to be told.

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Axios Launches Five Vertical Newsletters

Axios Pro officially launched last week. It comprises three verticals focused on “PE, VC and M&A” news in fintech, health tech and retail. Later this year, look for climate and media verticals. Price: $599 a year for each vertical, after a 14-day free trial.

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Axios and ‘Smart Brevity’

When Axios launched in 2016, its founders described its goal as “smart brevity,” or more colorfully, as “Twitter meets The Economist.” Take a look, for example, at Sara Fischer’s most recent Media Trends newsletter and you can see that Axios has succeeded. Observe the form, not necessarily the substance.

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FRIDGE NOTES

Catch Up on SDxCentral

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?

BI Lets You Advertise Against Emotion

Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.

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