Data is scarce on how Apple News is doing, especially after last month’s launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.
Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don’t need PR pitches.
YOUR ACCOUNT
FRIDGE NOTES
Former NYT reporter and Google Cloud EIC Quentin Hardy also interviewed Eric Savitz about his career and move to GM. Good reading.
The UK-based newsletter company called Trending Now uses AI to scrape what’s trending across 27 areas of B2B. Press Gazette has additional detail. The company employs ten, none of whom are journalists (by traditional definition).
The full union membership needs to ratify it on July 24, but it looks like no editors can be laid off or suffer a salary cut if the publication goes big in its use of generative AI. More detail here from Neiman.
Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.
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