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Apple News: What Readers Like

Data is scarce on how Apple News is doing, especially after last month’s launch of Apple News+. Specifically, what are readers responding to? In table form, here are the articles published on the Apple News Twitter feed as of April 10, along with the associated number of comments, shares and likes.

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Who’s Who at Apple News

Who runs Apple News? Our readers increasingly ask because they want to pitch it. Well, like LinkedIn, Product Hunt and other platforms, it doesn’t really work that way. A small number of human editors curate the top content in Apple News, drawing from Apple’s rich set of licensed editorial properties. They don’t need PR pitches.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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