Search platform TechNews last month introduced features that let users spot trends deep within tech editorial. Launched as IT Database in 2007, TechNews is widely used within tech PR to learn who is writing what.
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This is the first installment of the SWMS-Semrush Top 15 Index, designed to reveal the 15 most widely-read articles in a given publication over a given month.
When you’re targeting a Tier 1 publication, it pays to understand whether it’s a magnet, a manufacturer or a messenger. Reporters behave differently in each; their motivations are different.
One can learn a lot about a publication by what else its readers read — specifically, where have readers come from when they arrive at a site, and where do they go once they leave? Using raw research provided by Similarweb (June 2020 and June 2021), we looked at a pair of healthcare sites and found surprising relationships.
YOUR ACCOUNT
FRIDGE NOTES
While the NYT pursues its suit against OpenAI, the Financial Times has chosen to license its content to help OpenAI train current and future LLMs. The NYT seems to be on the wrong side of this issue, with the Associated Press and Axel Springer also choosing to see OpenAI as a source of income, rather than an enemy.
Here’s the opposing view, from Press Gazette’s Dominic Young, who advises publishers to play a game of chicken with OpenAI and its LLM competitors.
… and it has no problem disclosing how. Reporters still run the joint, but they are getting AI assistance.
The Atlantic’s Karen Hao, in conjunction with the Pulitzer Center, is designing a course in AI for journalists. Classes begin next month. Details here. Might be something to alert your friendlies about. Karen hopes to help train 1,000 journalists in AI over the next two years.
Joshua Topolsky‘s edit project for Robinhood is optimized for mobile but you can peruse it here. The design seems crazy. Context from Axios’s Sara Fischer here.
‘The Prompt” is not out yet, but you can sign up for it here.
That’s the strategy as expressed to NYT’s Katie Robertson by Axios CEO Jim VandeHei. First up: Eleanor Hawkins, Sara Fischer and Dan Primack.
