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Cheat Sheet: AgTech Targets

Agricultural technology has emerged as a beat in its own right, after being nestled within clean/green tech for a decade or so. Here’s a list of 15 targets, comprising trades and verticals and an occasional Tier 1.

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FRIDGE NOTES

Much of Gen Z Searches on Social, Not Google

Says Digiday today: 40 percent of Gen Z uses TikTok or Instagram when searching for lunch recommendations. The younger you go, the tighter the grip held by platforms. Musk’s calculation that few will ever leave X might not be too far off in the long run.

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