This will be a big year for Wired. It's redesigning its web site. It's consolidating Wired Enterprise and Wired Business into a single comprehensive section. Its new boss? Same as the old boss -- senior editor Cade Metz. As Conde Nast reevaluates everything about Wired in advance of the redesign, Cade has been doing some reevaluating of his own. And what he says might surprise you.
“Fusion is the most ambitious experiment happening in media right now, and I just wanted to be a part of it." -- Kevin Roose as quoted in Re/code, Oct. 31, 2014
Fusion isn't yet a media brand your clients and bosses will ask about. Yet now is the time to grasp it. Today's most inspired Americans are millennial and multicultural. What media brand will stake its claim as this generation's cornerstone media brand, as Rolling Stone was in the '70s and MTV was in the '80s? Univision and ABC Television want it to be Fusion.
All reporters work under the gun, but none more so than security reporters. Why? Legions of independent blogger-analysts -- often more technical than the reporters they criticize -- stand ready to find fault. Typical charges: getting the facts wrong, or burying them for the sake of dramatizing the story.