IDG

Analysis: Now Dawns the Era of F2F Events

All PR pros value coverage. How many value face-to-face events? Too few, considering how important they've become. Most publications find more profits in events than in web advertising. Organizations of all sorts can elevate themselves as thought leaders by successfully recruiting well-known, compelling speakers. Social media has enabled fans of an event to promote it to the like-minded.

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IDG Debuts "Agenda 15" Event

If you're 45 or older you probably remember Agenda, the multi-day symposium hosted by then-InfoWorld EIC (and now successful VC) Stewart Alsop. After a years-long hiatus, Agenda has re-emerged as an "all-new business leadership conference focused on transforming business for the digital world," produced by IDG Enterprise.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-10-01 15:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 19:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

Fri, 2014-08-22 12:45

The Awl's Matt Buchanan has some great sources inside the New York Times. Here's a must-read on how Suzanne Spector backed into the top job. The so... Read more

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