San Francisco will uncoil when Dreamforce ends today. Las Vegas can handle 160,000 people. South of Market can't. Salesforce did what it could, renting a cruise ship to house attendees. For our part we learned a lot by studying Dreamforce coverage -- including the nine-step process by which CEO Marc Benioff prepared his keynote speech. Every client should consider using this process as well.
You're constantly asking us where you can place your contributed content orphans -- in "Tier 1," of course. Unfortunately, there's little room at the Tier 1 Inn, for reasons we'll revisit another time. In cases like this, remember TechBeacon. We wrote about it April. Have you seen it? You know David Linthicum, yes? Stephanie Overby?
Re/code may now belong to Vox, but that hasn't stopped PR from coveting placements in Re/code's Voices section. One important piece of good news for PR: Re/code still accepts one-offs. Inc., IDG, Forbes Entrepreneur and other sites prefer contributors who can deliver multiple posts on a given topic. Still others, such as The Economist's Lean Back blog, prefer contributors whose posts consistently deliver strong traffic and shares.
You send us lots of rejected contributed content, asking what went wrong. Sometimes we can spot a path forward, but it's heartbreaking to hear that "the client wants it written this way" or "this has already been approved." That's why this week we studied nine sets of contributed content guidelines from top edit targets and packaged what we think is their most valuable advice.
Looking to place a client as a Forbes contributor? "The door is open," says senior editor Loren Feldman, the newly arrived overseer of Forbes's Entrepreneurs channel. Says Loren: "I generally ask prospective contributors to send an explanation of what they do and what they would like to cover along with, say, 10 ideas for posts, with a working headline and a few sentences of explanation."
IDG has launched IDG Answers, a community site containing questions and answers on ten broad-based IT topics. IDG Answers is an extension of IT World, IDG's news portal that aggregates content from all IDG Enterprise brands. ITWorld redesigned last October and appears to be ever more prominent in the IDG galaxy.
Publishers these days want contributed voices, not just contributed content. In its online application form, the IDG Contributor Network "asks how many posts would you like to commit to at this time?" Inc. now gives its contributors access to its content management system so they can post as many times as they wish. Forbes pays contributors X for every one-time monthly visitor to their page but 20X if that reader returns to read that contributor's other posts.
Looking to place IT-related contributed content, not just once or twice, but regularly? The fast-growing IDG Contributor Network "is a collection of blogs written by leading IT practitioners about technology trends, business opportunities and the challenges they face every day." The IDG Contributor Network is directed by Joyce Carpenter, who spent eight years building Computerworld's blog network.
All PR pros value coverage. How many value face-to-face events? Too few, considering how important they've become. Most publications find more profits in events than in web advertising. Organizations of all sorts can elevate themselves as thought leaders by successfully recruiting well-known, compelling speakers. Social media has enabled fans of an event to promote it to the like-minded.
If you're 45 or older you probably remember Agenda, the multi-day symposium hosted by then-InfoWorld EIC (and now successful VC) Stewart Alsop. After a years-long hiatus, Agenda has re-emerged as an "all-new business leadership conference focused on transforming business for the digital world," produced by IDG Enterprise.