CNBC

Watch It -- Here's Facebook Live

Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.

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How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

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Profile: Jon Fortt, CNBC

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

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Fresh tips from contributed content chiefs; LinkedIn's "My Best Career Mistake"

Placing contributed content is never easy. A Publicity Club of New York luncheon panel last week reminded us why.

"The best submissions," explained Business Insider managing editor Jessica Liebmann, "have a ton of voice, are counter-intuitive, argue a point no one else is arguing, and are written in the tone of our site. The piece needs to be conversational -- how would you tell a friend about whatever you're talking about?"

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 10:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 11:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 09:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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