Does Business Insider hurt itself reserving select articles only for BI Prime subscribers? Probably not. Of all the types of articles BI publishes, only three tend to be gated, SWMS research shows. Unfortunately, those types include most stories PR folks would pitch.
In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...
We learned much in our 15 meetings last week in Chicago and Washington, DC. For example, we learned that some clients live in a time warp. No, Tier 1 reporters don't want to travel to Timbuktu for your press conference or product demo. And only a reporter new to a beat has time for coffee. Also, what's with the quotas and ultimatums?
With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.
Eighteen months out of Syracuse, Business Insider's Maya Kosoff is a modern tech reporter. She covers startups and venture capital on her own terms; there's nothing she is obliged to write, no story that will land her in trouble if she fails to post it. Like her BI colleagues, Maya produces lists, exposés and scoops -- none of which are fertile vehicles for PR.
Tech Insider arrived this week. Required reading is EIC Gus Lubin's post on his team's mission: to plumb the converging worlds of tech, science, innovation and culture, telling "the stories that matter to everyone" in tech, science, innovation and culture "with text, video, photo, and audio."