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SWMS Service Resumes Today

SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive

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Odds & Ends & Media Moves

Abe Brown is a new deputy editor at The Messenger, building out science and tech coverage. Eric Geller also joined the publication as a cybersecurity

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Odds & Ends & Media Moves

John Simons resigned as a Time executive editor to become a partner at the Brunswick Group. Fellow Time exec ed Ben Goldberger resigned too, but

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Odds & Ends & Media Moves

Tweeted TechCrunch’s Mary Ann Azevedo on Mar. 8: “For those who wonder why TechCrunch reporters aren’t responding to your email…we are absolutely inundated with pitches.

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Odds & Ends & Media Moves

An eagle-eyed subscriber alerted us to TechGround, a phony tech news site likely produced with ChatGPT. If you have any info about this clever canard,

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Odds & Ends

Haley Weiss started this week as a health and science reporter for Time… Ariana Perez-Castells is a new health and science intern for the WSJ…

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Odds & Ends

Now in pre-beta, House of Pitch charges you to pitch reporters. “After we ensure everything works smoothly,” say the creators, “we will… start charging $5.00

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Latest Media Moves

Tom Dotan has joined the WSJ to cover Microsoft and business tech… Natalie Jennings becomes Vox’s managing editor starting next month… Lauren LaCapra joins The Information

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Odds & Ends

Emily Chang will leave Bloomberg Technology to develop a suite of Bloomberg TV programs that explore “technology, business and culture,” according to Variety. No successor

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FRIDGE NOTES

Introducing ‘SWMS Sound Thinking’

Should PR pros stop visiting X, with all its lies and hate? It’s only going to get worse. Or are tidbits from targets too important to walk away from? Click here to watch tech edit vet David Strom and I disagree (at high speed) about this, as one compelling visual after another pops up on your screen. In 2025, SWMS will officially launch “SWMS Sound Thinking,” designed to be “argumentative insight in six minutes or less.” Each segment will explore a timely and controversial topic of interest to tech comms pros. This prototype runs 5:25. Hope you enjoy it — feedback vital and welcome! –Sam

The ‘AI Fantasy Draft’ From Eric Newcomer

At this time last year, Eric Newcomer and his two podcast co-hosts — Max Child and James Wilsterman — each formed an “AI startup fantasy team” and picked five AI startups to seed their rosters. We’re now in year 2 and it’s time to draft again. The podcasters wonder… which startups do they dump? Which do they add? The player whose startups accumulate the most total value by Nov. 1, 2028 is the winner, so there’s plenty of time to make adjustments. Here’s a link to the AI fantasy team podcast — you may need a password. Not sure.

How Do We Read?

This timeless explainer — a powerful blend of visuals and text — will explain the psychology of how we read, as in, how does the mind actually work? Hats off to Message Labs, the producer.

How NYT Uses Gen AI

Ars Technica recently filed this revealing piece on how the NYT uses gen AI to analyze gargantuan transcripts, ones that would overwhelm mere mortals. The results still need to be reviewed by humans, but the grunt analysis is done by the LLM. Investigative reporting becomes easier. Journalism is served.

TechTarget Shareholders to Vote on Merger With Informa

It was announced long ago, but on Nov, 26 we learn whether TechTarget stockholders want to join forces with Informa and its legion of IT media brands, not least of which is Industry Dive. It will be hard to imagine a rival of equal power, with IDG/Foundry now a shadow of its former self. IDG/Foundry’s lack of investment and focus on cost-cutting will look unwise if TechTarget and Informa do merge.

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