SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
3:16 pm
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded
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SWMS Service Resumes Today
July 8, 2024
4:26 am
SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive
Odds & Ends & Media Moves
July 5, 2023
7:05 am
Abe Brown is a new deputy editor at The Messenger, building out science and tech coverage. Eric Geller also joined the publication as a cybersecurity
Odds & Ends & Media Moves
June 6, 2023
8:55 am
WSJ reporter Rachel Wolfe now asks PR pros to pitch using this form, which she will use to “solicit sources and other info for my
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
August 21, 2025
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.