A Brief Note on A/B Testing…
July 19, 2025
3:43 pm
Do you practice A/B testing in any aspect of your business? A/B testing has been around for roughly a quarter of a century.
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SWMS ‘Sound Thinking’: Rafe Needleman’s AI Advice For AEs and SAEs
July 9, 2025
3:44 pm
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On ‘SWMS 2025’… and Thank You
December 18, 2024
3:38 pm
Perhaps 2024 was a challenging year for you. It certainly was at SWMS. In any case, the promise of a new year awaits, and here
Marker Collective Bets on Software
November 11, 2024
5:05 am
SWMS tends not to cover the business initiatives of its subscribers, but the Marker Collective has embarked on something revealing. The parent org of Archetype,
Test Your Pitch With AI
April 26, 2024
12:38 pm
Ever use AI to test pitches before sending them to reporters? Try it sometime. It’s a fun way to improve them. For the proper horsepower, you’ll need a paid subscription to a Gen AI service such as GPT-4 or Claude 3.
SWMS Diagram: The Tier 1 Edit Process
January 12, 2024
4:35 am
Sometimes it’s easy to forget that when you’re pitching Tier 1 reporters, you are pitching their bosses at the same time. That’s why it’s helpful to understand the entire editorial process in the publications you’re pitching — not just the persuasion part.
Meet The Wikipedia Whisperer, David King
December 12, 2021
8:32 am
SWMS contributor Bob Scheier writes: A company’s Wikipedia entry is often one of the first to come up in response to a Web search, and might get more exposure than its Twitter, Facebook or other social media account.
AI Will Write Your Pitches — Soon
October 17, 2021
8:39 am
Tired of writing pitches and press releases? AI writes copy these days. This month we used Copy.ai to promote the fictitious Wazoolie Pro, “a hypnotizer that convinces prospects to buy products and services they don’t need.”
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FRIDGE NOTES
SWMS ‘Sound Thinking’: David Strom on AI
July 21, 2025
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
July 20, 2025
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
July 18, 2025
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
July 13, 2025
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.
Just What We Need: An Avalanche of Fake News Sites
July 12, 2025
An avalanche of fake news sites threatens the viability of the web itself. You may need a subscription to read this article, but this publication is definitely worth the money for a subscription.