Christy A. Whitmore, 1962-2024

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Alex Wilhelm Bets On Substack

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SWMS Dossier: Jane Thier, Fortune

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO

Dossier: Ken Yeung, VentureBeat

Ken Yeung has returned to VentureBeat to cover AI as a contributing writer and editor. Tech PR veterans may remember Ken as a VB staff

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Analysis: Bloomberg and WSJ Brace For AI

Two of the world's most powerful business publishers are out to refine themselves as the impact of generative AI approaches.

How To Crack Tier 1 With ‘Can They Do It?’

It's been true for years: Tier 1 loves to craft "can they do it?" stories. Some PR pros avoid pitching "can they do it" stories because "what if they can't?" Why

The Elements of Jane Thier’s CEO Profiles

It’s one thing to know that Fortune reporter Jane Thier writes CEO profiles, and quite another to know the ingredients. We analyzed the 12 CEO/founder profiles Jane produced so far this

Cheat Sheet: Forbes Contributors

At long last, here's the SWMS cheat sheet on Forbes contributors. Listed are 66 contributors whose work appeared at least once between Apr. 26 and Jun. 5 in either the

Cheat Sheet Lite: ‘Women In Tech’ Awards

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Cheat Sheet: Tech Policy Reporters

Here's a cheat sheet with 13 reporters who cover how Washington tries to rein in the forces of technology. Keep an eye on this group... and expect it to grow

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FRIDGE NOTES

Bloomberg Businessweek Goes Monthly

Now a misnomer, the Businessweek name will stick around for a while longer. Bloomberg is investing big in paper stock and photography. It’ll be a coffee table magazine, showcasing all that Bloomberg does. Now we know why Brad Stone took this new assignment. The first refurbed issue arrives in July.

Semafor Goes AI Crazy

Fourteen of 19 tech stories in the Semafor technology section are about AI. Two of the five outliers were about TikTok’s potential sale. Semafor sells itself on being differentiated. Chasing AI-news-of-the-day won’t achieve that.

Refinery29 Buys An Event Company

Another scoop from Sara Fischer at Axios: Refinery29 is “taking over” B2C event brand Beautycon, among the most successful F2F events in the beauty space. The idea is to augment the R29 brand and make the title less vulnerable to a weak advertising market.