Q&A: Eric Savitz, EIC, General Motors

To know Eric Savitz is to like him. Friendly and smart. Versatile. The man spent 27 years in edit, the next six in PR and

Christy A. Whitmore, 1962-2024

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Alex Wilhelm Bets On Substack

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SWMS Dossier: Jane Thier, Fortune

At 27, she is one of the important Tier 1 journalists in the business. Important certainly to SWMS readers, because no one writes more CEO

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Pitching VC Trend Reporters? A Data Storm Is Brewing.

Until now at least, PR pros never had to pay much attention to tech analytics platforms such as CrunchBase, PitchBook and CB Insights. Sure, they might have had a blog. But

SWMS Service Resumes Today

SWMS service resumes today. Thank you for your patience. On Jun. 20, six days after losing Christy, I tested positive for COVID-19 and remained positive for nine days. This flattened me

Analysis: Bloomberg and WSJ Brace For AI

Two of the world's most powerful business publishers are out to refine themselves as the impact of generative AI approaches.

Similarweb Audience Data: Axios, Fortune Just Keep Growing

Axios and Fortune continue to be star performers in the world of Tier 1 edit, according to the latest data from Similarweb. From June 2023 through June 2024, Axios increased

Cheat Sheet: Chatbot Reporters

It's been more than two years since SWMS chatbot research has been updated. The June 2022 cheat sheet is now deleted; check out the 11 names in the fresh one

Cheat Sheet: Reporters Who Cover Corporate Sponsorships

This cheat sheet was born from a valet request for reporters who are covering corporate sponsorships of the Olympics — which will come and go. Fact is, most if not

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FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.