Cheat Sheet: AI Awards Lists

Here's a cheat sheet on AI awards. It's a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.

SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career

Q&A: Heather Joslyn, The New Stack

Heather Joslyn is well into her third year at The New Stack, and only a month or so into her tenure as EIC at the
deep dive

Our Q&A With GPT-4 About Kyle Wiggers

The following is a "conversation" between SWMS and GPT-4 regarding recent work from TechCrunch senior reporter Kyle Wiggers. It has been edited for length and


deep dive

SWMS Deep-Dive, Part 1: TikTok Not Vital For Tech PR

Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.
deep dive

SWMS Deep-Dive, Part 2: TikTok Targets in Tier 1

What exactly is Tier 1 publishing on TikTok, and is it pitchable? So few PR pros know because when they do find themselves on TikTok, they are probably not visiting, say,
deep dive

SWMS Deep-Dive, Part 3: The Toxicity of Retention Editing

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Cheat Sheet: Reporters Who Cover CMOs

Here are 19 targets who cover CMOs. Bloomberg and CNBC not on it. Tier 1 tends not to see CMOs as newsmakers. WSJ CMO Today and Forbes are the exceptions.

Cheat Sheet Lite: Yahoo Finance Producers

Here's a short list (literally) of four producers associated with Yahoo Finance video programming. We included the shows the targets are involved with, when possible.

Masthead Spot-Check: The Information

Here's a look at who's who at The Information, the publication many like to read and few want to pitch. The Information is now insist 11th year, a clear success



More on TikTok

So much left over from the deep-dive… TikTok traffic to news interviews tends to be low, even with CEOs such as Andy Jassy… same with breaking news footage of an airplane on fire in the sky, or raging flood waters. But Stanley Cups? Off the chart.

The Root Of The Issue For Publishers

From the UK-based Press Gazette daily newsletter, Feb. 7: “Meta made $135bn in revenue last year. In the UK alone it made more in advertising than every UK publisher (print and online) combined.”

A metaphor might be, in the old days, if you wanted to buy a car, you had to buy it from a “car” company, be it GM, Ford, Chrysler or American Motors. Now you can import your vehicles from several countries, or just Uber everywhere.

Similarly, the publishing business is now fully disrupted. You are no longer forced to advertise with “publishers,” and ever larger numbers of advertisers do not.

Microsoft and Semafor Team Up On AI-Driven Wire Service

The FT has detail on a collaboration between Microsoft and Semafor. Microsoft will prove Semafor with AI technology that will help Semafor spot timely news and analysis written in any language around the world, and (b) assemble it in a newsfeed to run on the Semafor site. The newsfeed will be branded as “Signals.” Said Semafor co-founder Ben Smith to the FT: “Signals will be written entirely by journalists, with artificial intelligence providing a research tool to inform posts.”

Changes At Bloomberg

Brad Stone is now editor of Bloomberg Businessweek, for which he was a senior writer from 2010 to 2015. Succeeding Brad as Bloomberg’s executive editor of global technology is none other than Brad’s trusted colleague for so many years, Tom Giles. Expect no substantive changes in either shop.

Got Any Open Jobs?

Tweets former TechCrunch reporter Catherine Shu: “I’m available for journalism and PR/comms work.”