deep dive

Our Q&A With GPT-4 About Kyle Wiggers

The following is a "conversation" between SWMS and GPT-4 regarding recent work from TechCrunch senior reporter Kyle Wiggers. It has been edited for length and
Carl Franzen

Dossier: Carl Franzen, VentureBeat

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Pitching The Fortune Five

Everyone knows about the Fortune 500. Here's the Fortune Five -- the five reporters that tech PR might want to prioritize.

Pitching InfoWorld’s ‘Generative AI Insights’ Blog

If you represent a company with an AI story to tell, consider pitching a piece to InfoWorld's Generative AI Insights blog. Edited by IW executive



Are NYT’s Contributed Posts Better Than VentureBeat’s?

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Deep Dive: Eight Narrative Formulas That Still Work

Ten years ago last month, we published a list of narrative story formulas that often showed up in Tier 1 publications. Our research back then determined that a small number of

TechCrunch Surveys Readers To Set Course For 2024

TechCrunch last week fielded a reader survey built to define what TC readers see in 2024, and perhaps, how many editors produce it.

SWMS-Semrush Index: Fortune Is Hot, and Not What It Appears To Be

Fortune will finish 2023 as the hottest publication out there. According to Similarweb, Fortune's 2022 web audience grew 60 percent, from 12M to 20M. In '23 it will have grown

Cheat Sheet: Disinformation & Misinformation Targets

Here are 20 reporters who have covered the topics of disinformation and misinformation. Our research found that the latter term was covered a bit more than the former. There is

Cheat Sheet: Targets Who Cover Gen Z

Here’s a cheat sheet with 19 targets who cover issues related to Gen Z. You’ll see a mix of B2B and B2C names, from newsletters to newspapers.



The Economist Asks, ‘How Much Would You Pay?’

A survey fielded Nov. 27 asked how much (or how little) subscribers would pay for The Economist’s subscriber-only podcasts and newsletters, as well as its digital edition and a digital-print bundle. The survey strategy is brilliant: what if the publication charges too much, or worse, too little? Clearly, the publication is contemplating pricing changes and wants to maximize revenue.

A New Investment Firm Invests, Then Writes About It

The FT has a cool scoop about Hunterbrook, a new kind of investment firm. Guided in part by former WSJ EIC Matt Murray, Hunterbrook’s business model is part investment firm, part publisher. The investment side of the house drives a (theoretically) market-moving business deal, while the publishing side of the house — comprised of veteran business reporters and analysts — works alongside under NDA. At the very moment the deal is announced, the editorial side publishes the article, moving the market and giving Hunterbrook first-mover advantage. It’s all legal. though leaks could pose a moral hazard.

Thanks For Nothing

When Google Bard was asked whether it could deliver a list of trade reporters along with their email addresses, it responded, “I’m a language model and don’t have the capacity to help with that.”