… that SWMS should “be careful about making generalizations” when we wrote this week that “social drives little to no meaningful traffic, especially in B2B.” Responds David: “A lot depends on which social accounts are doing the driving, whether they are the… corporate ones or individual accounts from the writers or marketers… let’s say I interview some Big Name… who has a nice social following. The Big Name reposts my social mention, and now we have the network effect of their audience + my personal + my site’s corporate accounts.” David knows his stuff.

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