Skip to content

>> November 8, 2023

YOUR ACCOUNT

FRIDGE NOTES

TechCrunch Redesigns

TechCrunch redesigned this week. Still green, less clutter. Built for the phone. Events and newsletters rank higher in the home page scroll than startups, venture and AI. No enterprise section. Parent Yahoo invested this money to build engagement. More changes due in 2025, EIC Connie Loizos says.

Wired To Launch Awards Program

Adweek’s Mark Stenberg reports that Wired is getting into the awards business. The Wired 101 Awards will debut in October. Be on the lookout for the announcement.

BI’s AI-based Paywall Increased Conversions by 75 Percent

BI’s publishing software knows what you’ve clicked on before and where you came from. Through Google Analytics, BI also knows how all readers react to certain content. Once you visit, BI knows whether to ask you to subscribe, or to register, or just to let you see everything for just that one visit. Conversions rose 75 percent this year. Digiday got the scoop (subscription required).

New Awards From TheCUBE

TheCUBE has announced the 2025 Technology Innovation Awards — 28 awards in all —  including many in the AI space. SWMS subscriber Bhava Communications represents TheCUBE and alerted us to these opportunities.

A Forbes Within Forbes

Fascinating piece from Lars Lofgren about how a Forbes subsidiary — under the Forbes name — has managed to dominate Google search results…

…and now it turns out that Forbes — both iterations — are set to be purchased by the venture arm of Koch Industries. Nice scoop, Sara.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.