Don’t Lie
August 31, 2023
11:29 am
Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter
>> August 31, 2023
Predictions 2024
August 31, 2023
10:54 am
Tomorrow is September, and we predict that subscribers will begin asking about the gatekeepers for “Predictions 2024” content. We’re already on it. Look for a
Three of Ten ChatGPT Sessions Are From Programmers
August 31, 2023
9:38 am
Some great data here from Sparktoro.
YOUR ACCOUNT
FRIDGE NOTES
Walter Thompson’s Observations from TechCrunch Disrupt
September 29, 2023
From today’s TC+ Newsletter: “No one I met said they were looking for ‘thought leadership’ or scorching hot takes,” wrote TC’s contributed content gatekeeper. “Almost everyone wanted actionable advice that would help them fundraise, build and scale.”
Good guidance indeed.
We Are Devo
September 27, 2023
Somewhere along the line, Cambridge, Mass.-based Devo Technology rebranded as Devo. Warner Music Group apparently has no objection.
NYT Rolls Out ‘Enhanced’ Bio Pages for Its Reporters
September 22, 2023
Here’s how Mike Isaac presents himself. A single perfunctory paragraph doesn’t cut it anymore in a world of disinformation and synthetic, AI-generated content where no one really knows the agenda. The NYT wants to get out in front of that, especially before the 2024 elections heat up. Read the background behind this in Vanity Fair.
Louise Story On How Smart Journalists Are Using AI
September 22, 2023
Legendary journalist Louise Story reveals how the smartest edit shops are using AI. Here come the flexicles.
‘Time’ Doubles Its POV Content
September 18, 2023
Sara Fischer of Axios nails another scoop: Time is merging its Time Ideas section into a new one, called Time100 Voices. It doesn’t promise big opportunity for tech PR — it aims so high that only the Benioffs and Nadellas stand a chance.
Latest Semrush Research: Mental Health A Top Concern Worldwide
September 18, 2023
Recent research from Semrush, a data partner of ours, reveals the most searched societal issues based on average monthly Google searches between January 2019 and June 2023, and how they rank across 35 countries. Searches related to mental health are skyrocketing.