Skip to content

>> August 31, 2023

Don’t Lie

Tweets Amir Efrati, executive editor of The Information: “You’d think PR professionals would know that ~not commenting~ is 1,000x better than lying to a reporter

Read More »

Predictions 2024

Tomorrow is September, and we predict that subscribers will begin asking about the gatekeepers for “Predictions 2024” content. We’re already on it. Look for a

Read More »

YOUR ACCOUNT

FRIDGE NOTES

Gen AI: The Big Fizzle?

Goldman Sachs took 32 pages to say pretty much that. The media business may turn out to be an outlier, an industry perfectly suited to synthetic, multilingual words, sounds and images at scale. As for everyone else, well, the global consultancies will learn the truth first because they have rushed to monetize Gen AI — they aren’t yet succeeding.

YOUR ACCOUNT

For subscriptions and other inquiries, please Contact Sam.