>> THE LATEST
Fast Company’s ‘Ask the Experts’
Cheat Sheet: Non-Traditional Targets for Future of Work
A Brief Note on A/B Testing…
AI Cracks the Code on WSJ CIO Journal
Reporters Who Cover AI in Search
Cheat Sheet: Tier 2 Opportunities in AI
Cheat Sheet: DC-Based Fintech Reporters
Updated Cheat Sheet: CEO Profiles
Bloomberg TV’s Star Producers
Cheat Sheet: Construction Targets
Matt Ashare, CIO Dive
SWMS Q&A: John Kell, Freelance Writer for Fortune, Fast Company, Business Insider
>> STRATEGIES
AI Fraud Threatens PR Budgets
Coming Soon: The Latest SWMS Web Site
Fast Company’s ‘Ask the Experts’
Cheat Sheet: Podcasts for Startups
Cheat Sheet: CTO Targets
Cheat Sheet: TechCrunch Reporters — Who Remains?
YOUR ACCOUNT
FRIDGE NOTES
BI, Wired Tricked By AI Freelance ‘Author’
This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.
SWMS ‘Sound Thinking’: David Strom on AI
Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.
Catch Up on SDxCentral
It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.
Layoffs at Informa Techtarget
Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?
BI Lets You Advertise Against Emotion
Using NLP software, Business Insider assesses how readers will react to its content emotionally, and then sells advertising based on that info. For example, an advertiser can choose to advertise against a story (or video) that makes you feel good or optimistic or pessimistic. This is where content is headed; and this trend may someday affect the way that you pitch.