SWMS Q & A: Jared Council, Journalist

Jared Council is one of a kind. Yes, he covered AI for the WSJ, which is sort of a conventional thing for a good reporter

Dossier: Dylan Sloan, Fortune

Fortune editorial fellow Dylan Sloan will turn 24 in May. If you happened to visit Freeport a year or two back, you might have run

Cheat Sheet: AI Awards Lists

Here's a cheat sheet on AI awards. It's a mix of emerging companies, cool tools and extraordinary individuals that set examples for everyone else.

SWMS Dossier: Belle Lin, WSJ CIO Journal

If tech journalism had its own 30 Under 30 list, Belle Keni Lin certainly would be on it. The 28-year-old WSJ reporter started her career

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SWMS Update: Silverlinings

Last year around this time we covered the launch of Silverlinings, a trade publication serving network cloud architects. In the wake of Protocol’s sudden demise in November 2022, hope abounded within

Fortune Enters The CIO Game

Who does John Kell write for again? Fortune? Fast Company? Business Insider? Well, all of them. John might have to rein things in starting this week, however, once he starts producing
deep dive

SWMS Deep-Dive, Part 1: TikTok Not Vital For Tech PR

Is TikTok worth the attention of tech PR pros? Based on fresh SWMS research, the answer is no, not really.

Cheat Sheet: Substack Newsletters on Cloud, Enterprise

When editorial layoffs come around, the topic of Substack comes up soon after. "How many reporters will wind up there?" our subscribers often ask.
deep dive

Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024

By subscriber request, we have updated our Sept. 28, 2023 coverage of the top 10 most prolific AI reporters at Bloomberg, Fortune, Forbes, CNBC, Business Insider and the WSJ.

Cheat Sheet: Emerging Tier 1 AI Targets

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FRIDGE NOTES

Microsoft Now Powering Semafor With AI

Visit Semafor and you’ll see lots of headlines with blue stars next to them. Semafor reporters write these articles, which then are extended by ChatGPT and Bing. Microsoft sponsors this Semafor project and helps it with the engineering. This PressGazette article explains: “A reporter gives the AI the subject they want insight into, and a few minutes later it brings them back a selection of relevant article summaries [from other publications].” Reporters still write what they want, as they always have. The “read more about it” part is now automated.

The Guardian Reveals ‘Dwell Time’ Stats

The Guardian is now revealing a “Deeply Read” list, statistics on which Guardian articles readers spend the most time with. (This concept is widely known in the industry as “dwell time.”) Says The Guardian: “[We] created a metric that looks at the ‘attention time’ from readers compared with the length of the piece.” Translated: articles that score well can be considered top performers because readers probably read slowly and carefully and got to the end.