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SWMS Profile: Laurianne McLaughlin, online managing editor, CIO.com

Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.

CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.

Can you help her?

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Ask on LinkedIn

* When was the last time you checked out LinkedIn's "Answers" page? Yesterday we noticed that IDG executive VP Colin Crawford was asking members to point him to web sites optimized for Apple's iPhone. Crawford may have had several reasons for posting his inquiry. In any case, for those who wear a bizdev hat, a well-phrased query on LinkedIn can make due diligence a bit easier.

Reporters seem to like it LinkedIn's Answers page, too. Blogger Sramana Mitra used it this month to get fresh outsourcing ideas for a Forbes.com column she was planning. Freelance writer David Strom got 23 responses to a LinkedIn inquiry about GPS-based products and services.

You can listen to David and Paul Gillin discuss their use of LinkedIn and Facebook in this recent Tech PR War Stories podcast (which always makes for fine listening).

* A VC friend says he's raising his next fund from investors in Europe and the Middle East rather than here in the U.S. "Lots of economic craziness is causing high-risk dollars to stay on the sidelines," he reports. Why EMEA? Because if and when the U.S. dollar ever recovers, EMEA investors will make fat profits purely on the currency, even if our friend's portfolio companies lope along at break-even.

[IDG and Atomic PR, LinkedIn's PR agency, are paid subscribers to SWMS.]

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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