With a new web design and new top editors, few publishers changed more than Bloomberg in 2015 -- so it's easy to overlook the new look at Bloomberg LIVE, the company's events group. In February 2016, Bloomberg hopes to attract 200 execs and investors to Cape Town for the launch of the Africa Business and Economic Summit.
If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.
Pitching Gadfly, Bloomberg's newly announced business analysis site, is well worth the try -- especially if you shape and pitch contributed content. Nearly all Gadfly essays run between 500 and 700 words, contain at least one chart, offer plenty of outbound links, and make a smart point that thoughtful readers -- even experts in a given field -- might not have considered.
Bloomberg tech reporters are happy these days. Brad Stone and Tom Giles, two admired figures in the newsroom, were promoted this week and now run Bloomberg tech edit free from bureaucracy. Says one Bloomberg insider of Brad: "I think he's one of -- if not the most -- respected journalist in the Valley just based on the fairness of his reporting and how he treats people."
Says Emarketer: the average American watches 76 minutes of web video each day. In the wake of 33 presentations at the 2015 NewFronts (which ended today), even more reasons to watch web video are on the way. This SWMS analysis can help refine your storytelling and sense of audience.
Never before have we seen PR pros struggle so mightily to land security coverage in business publications. Considering that businesses will spend $76 billion on cybersecurity in 2015 and $155 billion by 2019 (say Cybersecurity Ventures and Gartner), you'd think business editors might care to address where that money might be spent. Yet they don't. "I think there are lots of reasons why, not the least of which is that security journalists have become crime reporters," says a veteran security PR pro, who asked to remain anonymous.
It'll cost you $750, but you might want to consider attending the 3rd annual Bloomberg Businessweek Design Conference set for Apr. 28 in San Francisco. From a PR standpoint, you might be able to buttonhole journalists from Bloomberg's news and broadcast operations as they interview and report, principally for the print/tablet Bloomberg Businessweek design issue due in May.
Even before the Apple Watch arrives, "design" has come to dominate the hive mind. (The latest evidence: this week's 16,628-word New Yorker profile of Apple chief designer Jony Ive.) Wearables, car tech and IoT -- three of today's top tech trends -- all owe themselves to design. Smart VC firms are hiring designers-in-residence. Yet editorially, the rise of design is easy to miss.
Speaker-placement opportunity is unfolding at Bloomberg and Fortune. Having scrapped its "Next Big Thing" event brand, Bloomberg is hard at work on the debut of the Bloomberg Technology Conference, set for June 15-16 in San Francisco. Steering the ship is Bloomberg LIVE editor Stephanie Mehta, a 14-year veteran of archrival Fortune and a former architect of Fortune face-to-face events.
If you want to place contributed content, be a myth buster. Search the web and you'll find page after page of headlines with the term "myth busting" (or its one-word or hyphenated variants). Myth busting is big. Forrester uses the term to hawk its webinars. The HuffPo has a standing column about them. Adam Savage and Jamie Hyneman have been busting myths on TV for 12 years; name another show that lasted that long.