>> THE LATEST
SWMS Update: Silverlinings
Cheat Sheet: Targets For ‘Tech and The Law’
Cheat Sheet: B2B Tech Reporters Who Might Cover Your F2F Event
Cheat Sheet: Reporters Who Cover CMOs
Cheat Sheet Lite: Yahoo Finance Producers
What Bloomberg Says About Its Own Opinion Section
Masthead Spot-Check: The Information
Cheat Sheet: CEO Profile Update
A New Paid Opp at Enterprise Times
Dossier: Dylan Sloan, Fortune
Cheat Sheet: AI Awards Lists
SWMS Dossier: Belle Lin, WSJ CIO Journal
Q&A: Heather Joslyn, The New Stack
>> STRATEGIES
SWMS Update: Silverlinings
Fortune Enters The CIO Game
SWMS Deep-Dive, Part 1: TikTok Not Vital For Tech PR
Cheat Sheet: Substack Newsletters on Cloud, Enterprise
Deep Dive: Tier 1 AI Targets and Trends, Nov. 2023-Feb. 2024
Cheat Sheet: Emerging Tier 1 AI Targets
YOUR ACCOUNT
FRIDGE NOTES
The Associated Press Gets Into Ecommerce
The site AP Buyline launches Mar. 18, according to Axios. The AP wants to recommend some products and services to you. Even the newswires are diversifying.
Microsoft Now Powering Semafor With AI
Visit Semafor and you’ll see lots of headlines with blue stars next to them. Semafor reporters write these articles, which then are extended by ChatGPT and Bing. Microsoft sponsors this Semafor project and helps it with the engineering. This PressGazette article explains: “A reporter gives the AI the subject they want insight into, and a few minutes later it brings them back a selection of relevant article summaries [from other publications].” Reporters still write what they want, as they always have. The “read more about it” part is now automated.
Meet Max Tani, The Bearer of Layoff News
Here’s Slate’s profile of Semafor’s Max Tani, who covers media layoffs.
The Guardian Reveals ‘Dwell Time’ Stats
The Guardian is now revealing a “Deeply Read” list, statistics on which Guardian articles readers spend the most time with. (This concept is widely known in the industry as “dwell time.”) Says The Guardian: “[We] created a metric that looks at the ‘attention time’ from readers compared with the length of the piece.” Translated: articles that score well can be considered top performers because readers probably read slowly and carefully and got to the end.
Data: AI’s Impact On Freelance Writing Jobs
They’re down by one-third, says a fresh study from Bloomberry. The surprise was how many freelance job categories are now growing — and one is booming.
Business Insider’s “Disruptive Go-Getters” (DGGs)
Disruptive go-getters is the type of reader that Business Insider is now trying to please. Talking Biz News posted an interesting story about this last week. BI also wants each of these DGGs to visit the site at least twice a week. So pitch stories that help BI accomplish that.