Tech Media Insight Since 1998

Ben Wodecki is a veteran UK-based journalist who now finds himself in serving a B-to-B audience based largely in the U.S. Ben spent some time recently discussing the latest version of SDxCentral, purchased earlier this year

September 2, 2025

Bloomberg TV’s Star Producers

You're not going to get on Bloomberg TV without impressing either one or both of these women, so make sure you read up.

July 25, 2025

Cheat Sheet: Construction Targets

Construction is a big business, but it does not show up in the media. The DeepSeek sidebar gets into the reasons why.

May 25, 2025

Matt Ashare, CIO Dive

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>> STRATEGIES

September 12, 2025

AI Fraud Stands to Threaten PR Budgets

Should tech PR pros fret about integrity of the free web? Should they worry about fake sites and fake authors that can fool the likes of Wired and Business Insider?

September 1, 2025

Coming Soon: The Latest SWMS Web Site

Look for a new SWMS web site in the coming weeks. It will emphasize the standard content components: interviews, analyses and deep-dives... and lots of cheat sheets.

July 28, 2025

Fast Company’s ‘Ask the Experts’

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July 25, 2025

Understanding Fortune Intelligence (Updated)

July 19, 2025

A Brief Note on A/B Testing…

July 12, 2025

HBR, The Information “Go Software”

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>> RESEARCH

September 24, 2025

Cheat Sheet: Leadership Podcasts (Updated)

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September 17, 2025

Cheat Sheet: Podcasts for Startups (Updated)

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September 14, 2025

Cheat Sheet: CNBC Producers

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September 12, 2025

Cheat Sheet: TechCrunch Reporters — Who Remains?

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YOUR ACCOUNT

FRIDGE NOTES

Xania Rockets Up the Charts

September 22, 2025

Can you imagine not needing to be a human being to be a superstar? You may remember Max Headroom. There’s plenty of examples of technology personas, but AI is a different world altogether. Is there a tech media angle to this item? Not really, but here she is — Xania.

BI, Wired Tricked By AI Freelance ‘Author’

August 21, 2025

This is a must-read article about both Business Insider and Wired being tricked by a phony freelance reporter writing phony stories. If BI and Wired can be fooled, everybody can be fooled.

Informa TechTarget to License Its Archives For AI

July 25, 2025

The WSJ has the story.

SWMS ‘Sound Thinking’: David Strom on AI

July 21, 2025

Veteran tech journalist David Strom is working with a couple of AI developers to understand exactly the nature of his writing as it has unfolded over the years. In this edition of Sound Thinking, David shares his learnings and where everything might go.

Catch Up on SDxCentral

July 20, 2025

It’s been tough to keep track of SDxCentral this year, with the sale… management moves… Here’s a podcast and an article that will help you catch up.. thank you, Ben, for the assistance.

Layoffs at Informa Techtarget

July 18, 2025

Newly merged TechTarget and Informa this month laid off 10 percent of their employees. Check out the euphemism in the 8-K: “[the] net reduction [will be] up to approximately 10% of the Company’s current global colleague base.” That just beats all, doesn’t it?