Thu, 2019-02-07 09:35
Sam
The Block: Trustworthy Crypto Edit Led by EIC John Biggs
The Block "is not an enthusiast site [for crypto]," says new editor-in-chief John Biggs. "We're not rah rah rah all day long like other sites." The 12-year veteran of TechCrunch is now a full-timer at The Block, a thoughtful crypto publication that's coming up on its first birthday.
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.
For tech PR, “crypto” is here, finally. After years of hearing about it, many if not most agencies have clients somewhere in the space. Swaths of journalists cover it. Most exciting: crypto is now “baked in” — there’s a crypto angle to just about every aspect of tech edit, from gender to IoT.
Here's a working list of Tier 1 crypto reporters working in 15 Tier 1 and higher Tier 2 publications. Some of these folks cover crypto sporadically. Most cover full-time. By all means let us know if you believe we’ve omitted someone.
When you think of publications that spot trends early, does Fortune come to mind? It certainly should in the case of The Ledger, Fortune’s ongoing look at “Fintech and Blockchain.” We studied the last month’s worth of articles (48 in all) and spotted the following patterns:
