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Fri, 2017-04-14 03:36 Sam

SWMS Deep-Dive: Fintech

“Whose ox will be gored by this?” That’s what EICs often ask reporters when their hot trend pitch seems a little too frothy. Fintech stories always passed this test. Robo-advisors will nuke the brokers! Bitcoin will sink the banks! So will the online lenders!

Those days are over.

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Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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