Our Bay Area trip was fun and informative. As usual, AEs and SAEs struggle to reach reporters who are overworked, arrogant or both. In one particularly heartbreaking story, a senior PR pro (and a fine person, in our view) told us of approaching a well-known reporter at an event, only to see him spot her, turn his back and walk away. There is no excuse for this.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.