SimilarWeb

SEO-Driven Traffic Spikes; Socially-Driven Traffic Tanks

Search is in, social is out. That’s one of many things we learned this week after analyzing June 2018 traffic data — provided by SimilarWeb — on 15 leading tech and business publications. We sought to show how each publication attracts and retains its audience, and more fundamentally, who’s hot and who’s not. 

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

24 Obscure Titles Worth a Look

If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Inside 15 Top Tech Edit Sites: New Insights from SimilarWeb

Most PR pros study journalists but not the sites they work for. They miss a lot of insight that way. That's why we love spending time on SimilarWeb, a freemium site that lets you analyze basic audience metrics of any web brand. In February, using SimilarWeb, we studied stats from 15 leading tech news sites and learned a ton. This week we studied the same 15 titles and compared the results.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

Pages