CEO profiles

Our CEO Profile Cheat Sheet

-- Updated Oct. 8, 2018 -- Here is our latest and best list of titles and authors known to produce CEO profiles. With some hesitancy we have included the pay-to-play operations we know about. In the earned media world, here is where the band plays on.

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Profile: The FT's 'How to Lead'

Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.

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CEO Profiles, Parts 1 & 2

We've been studying CEO profiles lately -- because subscribers have been asking us to. Here's what we found. CEO profiles focus either on CEOs getting to the top, or the techniques they use to stay there. The getting-to-the-top pieces are almost always "Can They Do It" stories, portraying a CEO's quest to establish a new marketplace or vanquish entrenched competitors.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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