New York Magazine

Fusion: The Grand Experiment

“Fusion is the most ambitious experiment happening in media right now, and I just wanted to be a part of it." -- Kevin Roose as quoted in Re/code, Oct. 31, 2014

Fusion isn't yet a media brand your clients and bosses will ask about. Yet now is the time to grasp it. Today's most inspired Americans are millennial and multicultural. What media brand will stake its claim as this generation's cornerstone media brand, as Rolling Stone was in the '70s and MTV was in the '80s? Univision and ABC Television want it to be Fusion.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Sam for details.