PR

David Berlind on the Micro-Pitch

Many editors love catching PR people doing things wrong. Programmable Web EIC David Berlind this week caught someone doing PR right. A 32-word email from the CEO of JavaScript2img inspired a 729-word article from David. Here's how the hit came to be, from David himself.

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Book Review: Jason Kincaid Dishes on PR, and Reporters, Too

Former TechCrunch reporter Jason Kincaid has written a book you'll want to read. Available now as an Amazon e-book and later this month as a paperback, "The Burned-Out Blogger's Guide to PR" was written for startup CEOs looking to hire PR pros, or to do PR themselves because, hey, how hard can it be? 

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When PR Won't Speak on the Record

Under what circumstances should PR converse with reporters on background, and NOT on the record? Tech edit veteran Larry Seltzer, now a busy freelancer, has noticed that PR routinely takes him off the record for even routine responses. He wonders why, and so do we.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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