Rachael King is the nicest tough reporter you'll ever meet. The San Francisco-based scribe for the WSJ's CIO Journal is tough only because she knows exactly what she wants from PR and will not compromise. "The bar is pretty high here," Rachael told us last week. "I'm looking to interview CIOs of Fortune 500 companies... even better if it's a Fortune 100 company. What are they doing with the product? What are they doing that they couldn't do before? When I get a pitch like that, I always stop to look."
Once again we shine the Tech Edit Spotlight on Journal Report. Senior editor Larry Rout and his team plan to produce 55 special reports in 2015 related to small business, wealth management, retirement, energy, leadership and healthcare. In a way it's unfair to tease you about Larry's operation because he believes PR provides scant value 99 percent of the time. But when it comes to the WSJ, even a one-percent chance is high enough for us to proceed.
Promoted last month from deputy editor to editor of the Wall Street Journal's CIO Journal, Steve Rosenbush has plans. He's made a job offer to a well-known IT journalist and hopes to make an announcement imminently. He's working on CIO Journal "cross-platform projects" that will run across print and digital. He's been talking with producers about a bigger CIO Journal role in WSJ Video.
If you were buying native advertising from a media brand, you'd want that brand to make the native ad content as visible as possible, right? That's why we were surprised to discover this week that many leading media brands don't always ensure that their native ads show up in their own search results.
If you've been looking for a backdoor to "thought leadership" coverage in the Wall Street Journal, here's a good one for you -- the C-Suite special report series. The latest one ran this this week in print and online; the next one is due Feb. 23. The good news is, the focus is as wide as the Kansas plains; you could pitch damn near any executive profile and have a shot.