CrunchBase

SWMS Deep Dive: Funding Coverage and How to Get It

Placing funding news used to be easier. Get the targets under embargo, schedule the interviews, hope no one misbehaves and watch the coverage roll in. You still have to do all that. But now there’s the issue of, “The round is only $50 million?” And/or, “I want an exclusive on this.” And/or, “I want a two-hour jump or I’m not covering it.”

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Introducing 'Crunchbase News'

In Jan. 2016 Alex Wilhelm left a safe, good job at TechCrunch to build a news staff at Mattermark, a startup selling access to rich data on tech startups and investors. Alex is now at rival Crunchbase on a similar mission: infusing smart analysis with numbers that prove the case.

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The CrunchBase Investor Leaderboard

You like the Techmeme Leaderboard, even though you often forget to visit it. Now there's a new leaderboard worth visiting, from CrunchBase. The CrunchBase Investor Leaderboard lets you track VC firms by investments made, exits, deals by geography or timeframe (3 mo., 6 mo., year-to-date).

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The Rise of CrunchBase

It may not be pitchable and it may not be new, but few sources of industry influence are rising faster than CrunchBase. "From a PR perspective, the real story is not what we're publishing on our blog, it's the use of CrunchBase as the de facto startup database," says CrunchBase CEO Matt Kaufman, who supervises a staff of 25 just three floors up from TechCrunch HQ on Townsend St. in San Francisco.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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