Back in 2011, for a subscriber, we produced a slide deck titled “Cover Story: What It Takes” and last month rediscovered it deep in a sub-directory. Now here we are in 2017. Had anything changed? Story lengths sure have. Reporters lucky enough to write 2017 narratives almost universally complain of having to trim the copy...
SWMS subscribers this year have told us two things loudly and clearly: they're having trouble pitching narratives and they're struggling to place contributed content. This week we explore something that's best done before building your story lines: it's understanding the three landscapes in which narratives shed light and bring value.
After attending a two-day visual storytelling summit in Washington state, we think we know why.
Mike’s writing evokes. It speaks. It’s stylish but not self-conscious.
It’s too bad more PR pros aren’t geared to help someone like this. All the potential is right here in these notes. He outlines several pitch approaches he’d consider.
Mike also says he will answer any e-mail addressed specifically to him (i.e. not blasts). Try him on that!
Journalists pay lip service to the value of storytelling, but precious few practice it anymore. That's why Fortune senior editor at large Adam Lashinsky has agreed to conduct a 30-minute storytelling workshop with us. He'll be deconstructing three articles and two videos, discussing everything from how they came about to difficulties encountered to outcomes. Do NOT miss this session.
Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.