What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers. Comprising a web site and an e-mail newsletter, Channel Tech Center will "exemplify ways to integrate products into multi-tier solutions and highlight the opportunities for solution providers." Based on Frank's experience, expect lots of product reviews.
TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.