SWMS contributor Rhiannon Pacheco writes: We had the chance to sit down with Michael Calore, senior editor overseeing Wired's consumer products coverage in print and on the web, and a co-host of the Gadget Lab podcast, about what makes a product a "Wired" product and why sustainability is everything.
SWMS contributor Rhiannon Pacheco writes: Landing a product review in Wired is a big win. We sat down with senior editor Michael Calore to learn more about who and how to pitch, whether Wired takes exclusives, and how product coverage can be a cultural reflection of sorts.
Perhaps you read last month about Day 1 of the Wired25 event in San Francisco. Many a newsmaker spoke, and it was an A-list event from a speaker and attendee POV. Less was written about Day 2 -- "Culture & Fam" Day, Wired called it. The formula may become a brand-builder in the 2020s as the second digital generation comes of age.
Wired EIC Nicholas Thompson steers one of the most venerable brands in publishing. That being the case, Wired tends to be tough to pitch successfully. That’s why PR pros will want to read what Nick had to say to us last week in New York City.
What does an editor do when her staff is so good and the brand is so well-known? Wired.com editor Andrea Valdez faces that challenge every day. In short, Andrea serves as editorial conductor, baton in hand. She listens and modifies day by day.