Home / USA Today

USA Today

Mon, 2009-06-01 06:12 Sam Whitmore

Editorial Teleconference: Ed Baig, USA Today

Few "targets" are sweeter than USA Today, so PR is fortunate to have someone on the scene as earnest as Ed Baig. He writes for print and web, contributes to USA Today's tech blog, and perhaps you've even seen him in front of a video camera a time or two.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.
USA Today
Wed, 2008-01-30 05:12 Sam Whitmore

"How-To's" Dominate Most Popular Articles

Consumer tech coverage dominated while enterprise tech coverage was all but absent from January's "most e-mailed" and "most popular" articles in the WSJ, NYT, Forbes.com, USA Today and News.com, according to SWMS research.

Here's what else we turned up.

* Photo essays ranked as the first, second or third most popular content at News.com on 12 of the 15 weekdays we studied. Examples: Cracking Open the Xbox 360 Elite (Jan. 14, via TechRepublic) and LEDs in Your Contact Lenses? (Jan. 22). Photo essays typically are fun to view and generate more page views than articles.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.
Forbes
USA Today
storytelling
coverage analysis
Sun, 2008-01-13 05:12 Sam Whitmore

Jon Swartz, USA Today

Jon Swartz, reporter
USAToday
January 2008
 
SF Tech Staff & beat changes
“We’re reconstituting tech coverage.” Nancy Blair Tech Editor Jon Swartz: His beat is moving more toward social networking. He'll be picking up Yahoo and eBay, Oracle, Symantec, McAfee and “pitching in more on Google”
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.
USA Today

Pages

Research
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Link Blog
TrendKite & PR Automation
Wed, 2014-08-20 21:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Blog Post Formulas
Thu, 2014-08-14 22:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

How to Stop Pissing Off Reporters
Thu, 2014-08-14 21:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Pages