TechWeb

SWMS Editorial Teleconference: Fritz Nelson, TechWeb TV

Fritz Nelson, executive producer
TechWeb TV
September 2009

You won’t find a more experienced tech b-to-b video producer than Fritz Nelson. Luckily for PR, he’s quite responsive and wants to open his door for virtually any worthy tech vendor. But these are early days, and tech PR hasn’t quite figured out how best to harness the power of TechWeb TV. The gist of Fritz’s advice: your executive must speak directly and answer the questions. They also can demo their software products using TechWeb’s Reviewcam tools. A new live San Francisco-based TechWeb show called “Valley View” has been soft-launched and will be rolled out full-force in 2010. And Fritz Nelson will be at the center of it all.

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Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

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SWMS Editorial Teleconference - Mike Fratto, Byte and Switch, Network Computing

Mike Fratto
site editor Byte and Switch 
editor, Network Computing
August 2009
 
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.

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SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek

SWMS Reporter's Notebook: Ohlhorst, TechWeb, BusinessWeek
Monday, August 17, 2009
 
 
Former CMP and Ziff Davis Media editor Frank Ohlhorst is preparing to launch Channel Tech Center, a new edit-driven site serving resellers.

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Network Computing -- the Digital Edition

Network Computing will publish a digital edition next month, focused on WAN optimization. The digital edition represents a new investment in the NWC brand. No new edit jobs will result; TechWeb will put money into freelance budgets.

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TechWeb Prepares Interop TV

TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.

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Tech Publishers Grappling with Social Media

 

Three leading tech publishers are differing on the roles of social media.

IDG increasingly sees it as a way for tech vendors to generate better marketing content and higher sales. Archrivals TechWeb and TechTarget seem to disagree.

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