You won’t find a more experienced tech b-to-b video producer than Fritz Nelson. Luckily for PR, he’s quite responsive and wants to open his door for virtually any worthy tech vendor. But these are early days, and tech PR hasn’t quite figured out how best to harness the power of TechWeb TV. The gist of Fritz’s advice: your executive must speak directly and answer the questions. They also can demo their software products using TechWeb’s Reviewcam tools. A new live San Francisco-based TechWeb show called “Valley View” has been soft-launched and will be rolled out full-force in 2010. And Fritz Nelson will be at the center of it all.
What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.
site editor Byte and Switch
editor, Network Computing
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.
TechWeb will stage live TV programming from Interop next week in Las Vegas. After Tuesday's and Wednesday's keynote, "Interop TV" will broadcast from approximately 10a until the show floor closes. It will operate on Thursday as well, though not as late into the day.