TechWeb

SWMS Alert: TechWeb's Fritz Nelson on Product Launches

TechWeb editorial director Fritz Nelson has seen hundreds of tech product launches during his 20+ years in the business. Below he shares with us a list of 2010 do's, don'ts and observations.

Thank you Fritz!

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SWMS Tech Edit Spotlight: Product Launches - with BONUS Content!

Planning a launch? The client expects big things. Probably too big. With a bit of imagination, you can deliver good results even when the usual suspects take a pass, but what constitutes success in today's media environment?

We heard from:  
  • Fritz Nelson -  TechWeb
  • Dylan Tweney - Wired.com
  • Charles Cooper  - CBSNews.com
  • David Spark  - Spark Media Solutions
  • Colin Crook  - Voce Communications
  • Leigh Anne Varney  - veteran indie PR pro
 
 
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SWMS Tweet: The latest feed

 
In our latest update from @SWMSTweet and SWMS Online on Facebook:
Fortune, Forbes, Time, Technologizer, WaPo, Techweb, The Wall Street Journal, Wired, Demand Media, Business Insider, tablets, paywalls, crowdsourcing and more.

 

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SWMS Analysis: The Dawn of E-Reader Content, and a TechWeb response

 

E-readers have arrived -- dozens of them. Apple's is imminent. What's next?

 What's next is rich content that takes full advantage of this new hardware. And that spells opportunity for publishers, vendors and PR.

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SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit

January 2010

The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.

For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.

Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.

Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!

 
 
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