Innovation begs for storytelling. Edit pros have a formula for it. You can use it, too.
For further reference see the following SWMS Alert:
SWMS Alert: Bloomberg/Reuters Thought Leadership
Related Links to today's FMO forum:
Here's what you might have missed on @SWMSTweet last week....
Even after its acquisition by AOL, TechCrunch continues on as a must-pitch title for PR.
Leena Rao takes us inside TechCrunch's editorial process, describing her role in the edit mix. She also discuss which startups matter to her and what makes them newsworthy.
He's still a sought-after Silicon Valley reporter who can write about whatever he wants. Do you have a first-name basis with Jason... or with any other TechCrunch reporter? If so, consider yourself lucky. 
Here is your chance to build one with Jason, who has agreed to take us backstage at TC to describe how edit decisions are made, and how tech PR best works with him and his colleagues.
Webinar and audio playback files now available:
The latest feed including insights from/on BusinessInsider, Computerworld, New 
York Times, TechCrunch, Gigaom and more...
TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years."
The latest from the SWMS subscriber only Facebook group. Not a member yet? Friend Sam Whitmore and we'll do the rest.
As we reach the midway point of 2010, we thought we'd do something new: replay for you the most important takeaways from the 2010 SWMS editorial teleconferences so far. Hear the audio selections in which leading reporters, editors and bloggers dispense wisdom beyond the usual cliché “Don’t call… email.” We found four consistent themes throughout the first six months of the year: data, SEO, context, and conte
Here are last week’s subscriber-only posts. (Not a follower? Let us know. All SWMS news and research subscribers are welcome. Please no RT or forwarding. Thanks!)