You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”
Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.
Contributing Content to SMB Sites
Wouldn't it be great to place all of your marketing content in SMB sites such as Amex OPEN FORUM, AllBusiness.com and the rest? We've been talking to the gatekeepers and we're happy to say there might be a way.
Special Guest:
Fredric Paul, AllBusiness.com
plus audio interview highlights from our conversation with
Scott Roen, AMEX OPEN Forum
As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.
Dave McCann oversees all CFO tech coverage, print and online.
He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite -- including social media and visuals.
The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.
swmstweet: Harry McCracken's SMB webinar, done for Verizon this week, was set up by Federated Media - http://bit.ly/aj3Bu - good biz model for Harry.
Veteran BusinessWeek columnist Stephen Wildstrom last Friday alerted us to the ever-growing list of BW journalists who use Twitter.
Larry Hooper, editor
ChannelWeb.com
January 2009
Larry Hooper oversees ChannelWeb, the online hub for CRN, VARBusiness and Government VAR.
Mansueto Ventures continues to delay the launch of Upstart Magazine, designed to serve entrepreneurs and SMBs.